Vivawang identity
Real temple partnerships, turned into a luxury candle brand.
A candle company built on Taiwanese temple ritual. I took it from positioning through packaging to e-commerce, every finish facing one question: does this feel like the temple it represents?
Role
Lead brand designer. I owned it all, from positioning through identity, packaging, and the online store. Marketing teams then ran it downstream.
Team
CEO, product designer, marketing manager
The challenge
Every luxury candle brand looks the same. Vivawang had real temple partnerships , but temple colors and symbols carry spiritual meaning. The brand had to honor that and still sell.
The approach
Each temple got its own system . Packaging, color, and scent were shaped by its character. The webshop was built for an older, Chinese-only audience. Accessibility came first.
Atmosphere, not decoration. Warm light on deep surfaces, tradition carried in the finish.
Color palette
Primary
#194567
Secondary
#EBEEE8
Typography
Inner peace
Inner peace
Identity system
A W mark that doubles as three candles, restrained to hold both collections.
Five Elements · 五行
Every color, symbol, and material in the packaging traces back to something sacred. Taiwanese temples assign five colored tigers to the *Five Elements,* each carrying a specific color that directly informed the packaging palette.
Wood
Green Tiger
Fire
Red Tiger
Earth
Yellow Tiger
Metal
White Tiger
Water
Black Tiger
Golden Tiger collection
金虎爺, the Golden Tiger God, is a wealth deity whose name sounds like 'being wealthy' in Taiwanese. Every finish came from his temple.
Coins
Temple gold
Central motif across all packaging.
Incense
Offering red
Dominant color on ritual materials.
Tiger
Tiger orange
Trifold illustration centerpiece.
Pineapple
Shrine navy
Prosperity symbol on panels.
Baishatun Mazu collection
白沙屯媽祖 is a sea goddess who protects sailors. Her red robe, pink palanquin and wave carvings became the packaging.
Dragon
Mazu red
Left border illustration on all panels.
Ocean waves
Sea teal
Base pattern across every panel.
Palanquin
Palanquin pink
Central panel scene with devotees.
Phoenix
Ritual gold
Right border, mirroring the dragon.
E-commerce website
Candlelight is the main light source. Built for an older, Chinese-only audience, accessibility first.
- Challenges1/2
Two spiritual identities in one brand, every choice signed off by the temple.
- Insights2/2
It stands on a real relationship with a 200-year-old temple, which nobody can copy.
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