Moha Intel

Multi-source synthesis workspace for investment analysts.

Overview01/

An AI research workspace for investment analysts working across documents, conversations, and live data.

Role

Lead product designer owning product definition, information architecture, and interaction patterns through iterative testing cycles.

Team

Lead designer, researcher, frontend developer, backend developer

The challenge

Existing AI chat tools treated research like a conversation, but research is continuous . Sessions reset every time, notes disappeared, and sources were completely untraceable, so analysts had no way to build on their own work.

The approach

Restructured the product around four persistent research surfaces with embedded trust signals, source attribution, save states, and version history, validated through iterative testing.

Process02/
01/

The problem

Analysts worked with fragmented tools that broke their focus on every switch, sessions offered no persistence so notes disappeared constantly, sources were completely untraceable, and broken context meant every session started from zero.

D
Drive
No file context
E
Excel
Lost sources
W
WhatsApp
Chat buried
P
PowerPoint
Manual copy-paste
AI
AI Chat
No memory
N
Notes
No traceability
Diagnosis
Severity...
6Tools
0Connections
40%Time lost
Issues found0/6
02/

Discovery through testing failure

The first version failed immediately in testing, revealing that the core issue wasn't usability but a fundamental lack of memory that forced researchers to start fresh every session.

Version 1.0
Task completion failedcritical
Terminology confused usershigh
No persistencecritical
No session memoryhigh

Researchersneededmemory.

Image 1 of 2
03/

From chat to research workspace

The core redesign replaced a single chat window with four persistent surfaces, each solving a specific failure point from testing.

Chat tool
01
Fast capture, always saved
02
Primary surface, everything stays visible
03
Organized threads by topic
04
Condensed insights with traceable sources
Image 1 of 4
04/

Validation

Previously impossible tasks became intuitive. Users saved, built on previous work, and cited sources with confidence.

Round 2 testing

Validation results

Save without thinkingWork disappeared between sessions
Find any sourceSources were untraceable
Build on yesterdayEach session started from zero
Trust the outputCouldn't distinguish human from AI
0/4 passed
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05/

Designing for trust

Trust wasn't about better AI. It was about visible proof at every interaction.

Trust architecture

You

Key risks of investing in Kumamoto?

AI

Population decline accelerating, TSMC inflates land values

Image 1 of 2
Reflections02/
  • Challenges1/3

    The hardest problems were conceptual, not technical. Wrong terminology derailed task flows, and multi-topic synthesis had no existing patterns to follow.

  • Insights2/3

    The solution wasn't better AI, it was better feedback. The interface had to make the system's reasoning visible.

  • What’s next3/3

    Evolving into a collaborative surface: shared channels, insight extraction, live co-editing, and smarter memory.

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Moha Intel — AI research tool case study